Let’s face it; we’d all rather crawl naked through a field of broken glass and lemon juice than make cold calls. But the fact of the matter is you can’t sell without contacts. If you are serious about getting new customers you are going to have to make those contacts some how. The fastest and most cost effective way to do it is to make some cold calls. If you took an hour a day and made just 15-20 calls in that hour everyday, you could very soon be landing one new customer a week, or more.

I have posted a Selling guide that goes into cold calls in great detail, as well as a guide for hiring and compensating a cold caller.

Consolidation and commoditization of the MSP market is definitely going to happen.  There are so many vars that are building NOCs and so many who have spent tens of thousands of dollars on MSP tools and infrastructure.  There is so much money that has been sunk into managed services this year.  The dirty little secret i ...